Build a brand

sell more cars

Impress Customers


From Your Dealership

More sales, more profit, more savings and more peace of mind. Established in 2011, CARite positions independent car dealers to better serve consumers with credit challenges. Participating dealers adopt the nationally recognized CARite brand identity and gain access to CARite’s proprietary systems and standardized processes. In addition, CARite dealers gain exclusive access to a unique subprime and near-prime leasing platform, which allows them to approve customers for leases on late model low mileage cars, regardless of their credit history. CARite dealers also participate in centrally developed partnerships with leading finance companies.

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casey joined us

“Adding the CARite label has really helped us solidify our image and has given us a powerful branding message…” - Casey, Owner Louisville, MS.

mark joined us

"I can focus on selling cars, since CARite takes care of my technology, training and marketing needs. Amazing support...." - Mark, Owner Eastpointe, MI.

gabe joined us

"Partnering with CARite has been one of the best business decisions.  Support, Economy of Scale and a unique value message!" - Gabriel, Owner Cocoa, FL.

are you the ideal partner?

The Six C's We Consider


Your values align with our DRIVE values. You are respected and highly regarded in your community.  You can provide trusted references.


You have $500K in available cash (your own funds) to use as operating capital to support your own dealership. Your net worth is over $500K.


Ideally the investor is the person operating the store in a hands-on manner. We expect this leader to have the appropriate time to run the business.


You have a specific location in mind in a growing area with at least 100K people within 5 miles.  The building is 'healthy' and near other dealers.

customer satisfaction

ou have a track record of great customer feedback in prior ventures. We typically evaluate this through online websites and customer references.


You are willing to commit to CARite for the long term. This means going beyond an initial partnership and committing to a long-term venture.

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partner benefits

great branding

A proven store design and marketing program, with a simple approach to selling cars.

Captive leasing

Great relationships with lenders, access to our own leasing program (where available) and other products.

better support

A central team working on HR, training, IT, marketing & more. Learn with a network of like-minded dealers.


standard & effective

CARite has negotiated national agreements with CRM, DMS and Website providers. The benefits of these agreements would be available to you as a partner. We operate using common technology standards so that all dealerships can follow the same processes and can benefit from the same information sources.  Ask your representative for additional information about the specific systems used.


simple & repeatable

At CARite we have standardized the retail experience so that all team members can benefit from a simple set of processes designed to deliver a great experience to our customers. In addition, with a growing network of storefronts we are constantly improving our processes based on what we learn from each other over time. From the initial greeting to the final sale, we provide a simple approach for your store.

modern design

Existing stores can be re-branded easily. All stores follow a simple footprint. The below example shows an established car dealership in Taylor. The store underwent a complete and simple re-model to reflect the CARite brand.  The project took less than two months and cost less than $50K to completely transform the store.  See Below!

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the numbers

CARite partners pay a fixed fee per deal to participate in the brand. For 2017 this is as low as $50 per deal, when dealers deliver 15 or more Brite leases per month.  The per-deal cost covers all support provided by CARite and the licensed use of the CARite brand. Dealers are responsible for their own advertising budget but CARite can provide all approved brand-worthy advertising materials.  There is no initiation fee payable to CARite but dealers do typically make an initial investment to prepare their store for launch (either by converting their existing store or by building a new one). We typically work with prospective dealers to identify the capital needed to build a great business within our brand over time. You can use any lender you sign up with.